Bachelor's Degree

Graphic Design and Motion Graphics

You will learn to project three-dimensional elements using professional 3D modeling tools and technologies.

You'll delve into the principles of marketing and their application in digital media and integrated communication, developing plans and strategies for the development of products and services within the creative industries. You'll understand the audiovisual market and launch a production, understanding financing options, pre-production activities, filming, post-production, and marketing.

You'll begin to use the digital tools used in the audiovisual industry to add movement to vector graphics. You'll learn the fundamentals of vector animation for characters and elements, as well as the use of different tools that allow you to integrate them into the vector technique process.

You will address the development of an editorial project from conception to layout, production, and publication. To achieve this, you will work on aspects related to the brand message and the publication's identity, both technically and creatively, focusing on research and planning for the various editorial products. You will do so by learning the technical skills of various digital tools.

You will learn how to use graphics specifically in communication and advertising projects and how to apply graphic criteria. You will learn the specifics of advertising graphics in different print and digital media.

You'll delve deeper into the techniques for generating objects and spaces in a 3D environment, acquiring sufficient criteria to correctly assign attributes to surfaces obtained through 3D modeling. You'll learn the principles of lighting and its various applications in 3D animation.

You'll begin to familiarize yourself with motion graphics production within specific needs defined in a brief, with the goal of developing a proposal and an appropriate graphic solution using professional methods and tools. You'll learn the types of video and animation, motion graphics creation methods, applications, resource development, production techniques, quality control methods, client delivery processes, presentation, and review.

You will apply all the knowledge acquired during the course to the development of an editorial or advertising project, developing the pipeline for an editorial and advertising project, understanding the concepts of project management, as well as principles of team management, communication, and pitching. You will learn how the financial structure of design companies is established.

These are teachings oriented toward respect for and the promotion of human rights, the values ​​inherent to a culture of peace and democracy, and the principles of equality and solidarity, with a special focus on the Sustainable Development Goals of the 2030 Agenda.

You will learn the tools and technical aspects, as well as the procedures for editing audiovisual projects. You will learn how to use and make appropriate decisions based on the aesthetic and communicative purpose of each audiovisual piece to generate a single video with all the content incorporated.

You will work on the process of preparing a graphic file for reproduction in physical and digital media.

You'll learn the essential concepts of UX (User Experience) and UI (User Interface), as well as interaction design (IXD), paying special attention to the concepts of user-centered design, research, usability, and accessibility. You'll work across web and mobile platforms.

You will delve deeper into the techniques and theoretical knowledge necessary to create animated pieces with typography. You will learn the technical and aesthetic knowledge of using typography as a means to express and communicate an idea combined with movement and temporality.

You will master the processes of visualizing ideas to accompany texts in different media and formats. You will understand the functions of images integrated into editorial media from the perspective of graphic illustration.

These are teachings oriented toward respect for and the promotion of human rights, the values ​​inherent to a culture of peace and democracy, and the principles of equality and solidarity, with a special focus on the Sustainable Development Goals of the 2030 Agenda.

You will learn the functions and phases of art direction in a project, and how a specific aesthetic is constructed and realized in the service of a specific communicative and expressive purpose.

You'll learn how to design and develop websites, using high-level integrated development environments and graphic design and digital image editing tools.

You will apply all the knowledge acquired during the course to the development of a Motion Graphics project within a broader multiplatform project, deepening your knowledge and application of production and distribution techniques and processes in their various phases, from the perspective of the organization and management of technical, human, and budgetary resources. You will understand the nature and characteristics of funding sources, intellectual property, trademarks, patents, and copyrights.

You'll learn the technical processes required to manage and operate composition and post-production programs based on nodes based on prior planning. You'll learn the best techniques for organizing materials, audiovisual editing formats, and editing techniques to convey the different messages required by each production to your target audience.

You will learn the physical properties of real-world objects and the more complex characteristics of human or animal anatomy. You will be able to create complex models, applying materials and textures that will be required in later stages of the production process.

You will deepen your knowledge of advanced motion graphics techniques in a 3D environment, animation techniques based on physics engines, and particle and dynamics systems.

You will learn all the applications of graphic design in the creation of packaging, considering a range of factors such as materials, labeling methods, technical and legal requirements, and different folding, die-cutting, and printing systems. You will also learn product strategy and positioning, and develop your ability to understand semantic, syntactical, and pragmatic criteria to address the practical and communicative needs of packaging design.

You'll gain a critical understanding of new design trends in the multiplatform web space and learn the tools for designing and developing multiplatform projects.

You'll learn the technology for creating real-time visual effects and the main graphics engine tools for creating simple and complex effects, primarily particle and volumetric effects.

You will gain an in-depth understanding of the processes for visualizing ideas and the artistic pre-production of graphic projects.

You'll gain an in-depth understanding of the role the Production department plays in the creation of an audiovisual work, delving into the tasks and decisions that must be made throughout the development and management of the product, right through to its distribution and final exploitation.

The subject of civic ethics harmonizes professional practice with the dynamics of civil society, with the set of human rights and values, and with the achievement of the common good.

You will complete your internship in a real-life work environment where you will apply all the theoretical and technical content acquired throughout your training.

As the end of your studies, you will be required to present an original, independent, and personal project. This work may be completed individually or in a coordinated manner and will be carried out under the guidance of a tutor.