Roberto Yeste

Head PR en PlayStation

With a degree in Marketing and Business Management from ESIC, Roberto completed his studies with a Master's in Communications Management. He began his professional career at Telefónica, where he was responsible for creating solutions and products for large companies. He subsequently moved to Media Planning Group, a leading global media agency, where his responsibilities included securing global accounts within the Corporate Development department. Since then, he has worked at PlayStation IBAMa, where he is Head of PR, Partnerships, Content & New Business.