Jesús García Madariaga

Professor of Marketing and Director of the UCM Playstation Talents Master's Degree in Marketing, Communication, and Video Game Management en Universidad Complutense de Madrid

With a PhD in Information Sciences from the UCM, he spent his early professional career working in international institutions. He belongs to research groups, including leading MARKCO2 at the UCM, the marketing modeling and consumer behavior research group, having collaborated with companies such as Banco Santander and the Professional Football League, among others. He is currently fully dedicated to teaching as a marketing professor.