Fernando Ramírez

Marketing Analytics & Media Manager en PlayStation

He holds a degree in Civil Engineering from the Polytechnic University of Madrid. He has dedicated more than 10 years of his professional career to quantitative marketing focused on consumer understanding at Procter & Gamble, L'Oréal, and for the last five years at Sony Interactive Entertainment as Head of Media and Marketing Analytics for Spain, Portugal, and the Balkans and Mediterranean. His expertise lies in the quantitative and qualitative analysis of consumer behavior to increase sales and optimize decision-making.