Carlota López-Aza

Doctor and associate professor en Universidad Complutense de Madrid

She holds a PhD from the University of León and is an Associate Professor in the Marketing Department at the University of Madrid (UCM). She coordinates the MBA program at the Faculty of Economics and Business Administration. She is the author of scientific articles related to the study of corporate brand activism, communication, and corporate social responsibility, and has published books on the same topics. She is a member of the "Brand Management and Integrated Communication" research group and the Observatory of Local Production and Sustainable Consumption.